Acura turns 30 – Columbus Dispatch (blog)


Acura has actually a brand-new ad commemorating its 30th anniversary, featuring the exact same narrator and visual design the brand maximized in its Super Bowl spot in January.

“As quickly as you’re young, you do ridiculous things,” claimed actor Michael B. Jordan, the star of Creed, at the start of the one-min ad with regard to the Honda-possessed brand. “You do wild things.”

The ad, titled “30 decades young,” has actually shots of Acura vehicles interspersed along with Honda team in the factory and the study and progression center.

Acura was the initial luxury brand made by a serious Japanese automaker. Today, the majority of of the brand’s engineering and manufacturing takes put in Ohio, and the majority of of its sales are to customers in North America. This involves the NSX supercar, who is but now offered with regard to order.

The brand-new ad’s concentrate on young people is Zero accident. Acura has actually picked in current months to emphasize that it is the top-selling luxury brand to the millennial generation. Considerably of this sales leadership has actually to do along with rate point, along with a number of Acura models amongst the the majority of economical luxury sedans and crossovers.