BMW car-sharing boasts 13000 Seattle members in first month – seattlepi.com


Company basing executive group in Emerald City
Updated 3:47 pm, Monday, Might 9, 2016
  • One of the BMW i3 electric cars that is available with the ReachNow car-sharing service is seen outside the Pike Motorworks building before a press event April 8, 2016 announcing the new service in Seattle. DANIEL DEMAY/SEATTLEPI.COM Photo: DANIEL DEMAY/SEATTLEPI.COM
  • One of the BMW i3 electric cars that is available with the ReachNow car-sharing service is seen outside the Pike Motorworks building before a press event April 8, 2016 announcing the new service in Seattle. DANIEL DEMAY/SEATTLEPI.COM

Photo: DANIEL DEMAY/SEATTLEPI.COM

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One of the BMW i3 electric cars that is offered along with the ReachNow car-sharing solution is seen outside the Pike Motorworks building prior to a press event April 8, 2016 announcing the brand-new solution in Seattle. DANIEL DEMAY/SEATTLEPI.COM
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One of the BMW i3 electric cars that is offered along with the ReachNow car-sharing solution is seen outside the Pike Motorworks building prior to a press event April 8, 2016 announcing the brand-new solution in Seattle.
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Photo: DANIEL DEMAY/SEATTLEPI.COM

BMW car-sharing boasts 13,000 Seattle participants in initial month

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BMW’s ReachNow car-sharing solution appears to be a strike in Seattle.

At the very least that’s according to a Monday news launch boasting much more compared to 13,000 participants due to the fact that the Firm launched in the city a month ago.

ReachNow’s free-floating car-discuss service, though not considerably various compared to that of Car2go, has actually taken strive at a much more luxury minded customer, calling it a “premium” solution and supplying fully-laden BMW 328xi sedans, all-electric BMW i3s, and MINI Coopers.

“The rapid adoption of ReachNow in Seattle is proof-beneficial of the need for a premium vehicle sharing different that supplies an suffer as practical as owning a car,” said Marcus Krieg, head of CarSharing Company Unit, BMW Group, in the Monday news release. 

The Firm additionally announced its executive team, which will certainly be based at ReachNow’s Seattle headquarters. The group includes: Steve Banfield, as CEO, formerly of INRIX; Sandra Phillips, as Chief Customer Officer; and Jean-Francois Ganot, as Chief Monetary Officer.

ReachNow launched April 8 along with 370 cars across a Seattle solution location that for now excludes Magnolia and West Seattle, though the Firm has actually said it strategies to extend soon.

For comparison, Car2Go, which launched in Seattle in 2012, has actually 750 cars spread across the entire city of Seattle and 77,000 participants in the region, according to numbers from Dacyl Armendariz, external communications for Car2Go.

BMW operates car-sharing programs in 9 European countries, under the name DriveNow, and was energetic in San Francisco until last November.

ReachNow strategies to extend to 3 much more U.S. cities in 2016, along with the eventual target of offering 10 U.S. cities, the Firm said at its launch.

Daniel DeMay covers Seattle culture, Company and transportation for seattlepi.com. He can easily be reached at 206-448-8362 or danieldemay@seattlepi.com. Comply with him or her on the subject of Twitter:@Daniel_DeMay.