Chevrolet, Chrysler pin hopes on unconventional ads – Detroit Free Press

Chevrolet launched a brand-new ad campaign over the weekend break in movie theaters while Chrysler is utilizing 2 actors that played presidents in movies for its “President’s Day” themed ads.

Both Chevrolet and Chrysler launched unconventional ad campaigns over the weekend break aimed at boosting sales of passenger cars at a time once sales of SUVs and crossovers are soaring.

Chevrolet is taking its message to movie theaters, while Chrysler is utilizing 2 actors that played presidents in movies for 3 brand-new ads along with a President’s Day theme.

Chevrolet hired Michigan-born filmmaker Sam Raimi to craft a 60-2nd “horror” film that began airing at movie theaters nationwide this past weekend.

The ad shows a young woman in a haunted estate that is regarding to open a door. However unlike many horror movies, the woman is advised to run and heeds the warning. The ad after that highlights the protection features of the Chevrolet Malibu and Cruze.

The movie trailer ad is suggested to lure focus to a redesigned 2016 Malibu that is roomier and lighter compared to the model it replaced in November. Last month, sales of the Malibu flower 24% in the U.S.

Over the next 6 months, Chevrolet said it expects its ad will reach individuals at nearly 2,300 theaters and 14,000  screens nationwide.

“We go on to search for unexpected, attention-grabbing methods to tell our story,” said Paul Edwards, U.S. vice president of Chevrolet marketing.

Chrysler launched a new President's Day-themed ad on

Chrysler launched a brand-new President’s Day-themed ad on the subject of Sunday for the Chrysler 200 and Chrysler 300. (Photo: FCA US)

Meanwhile, Fiat Chrysler Automobiles enlisted actors Martin Sheen and Bill Pullman, who have actually played presidents, to banter regarding the difficulties they faced throughout their respective fictional terms in office along along with the premium features of the Chrysler 200 and 300 sedans.

The campaign comes as sales of the 200 fell 63% in January and 47% in December compared along with the very same months a year earlier.

Created by the firm Wieden+Kennedy, the campaign, called “Premium to the People,” involves 3 brand-new ads that began airing Sunday.

Sheen portrayed President Josiah Bartlett on the television collection “The West Wing,” while Pullman played President Thomas J. Whitmore in the summer movie blockbuster “Independence Day” and will certainly play the very same role this summer in the sequel.

The Chrysler ads create on the subject of a crafted-in-America theme that began in 2011 along with a two-min Super Bowl ad along with the tagline “Imported from Detroit.”

“It’s a constant story, However it’s evolving all of the time,” said Olivier François, FCA’s chief marketing officer. “The target of the campaign is to elevate the expectations of electricity and refinement.”

François said the decision to put the 2 actors with each other permits Chrysler to market 2 cars at the very same time while saving cash later this year for the launch of the 2017 Chrysler Pacifica minivan.

Contact Brent Snavely: 313-222-6512 or Adhere to your man on the subject of Twitter @BrentSnavely.

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