Chevy Colorado Shoreline is California dreamin’ – Autoblog (blog)

COLORADO SHORELINE HITTING THE Coastline THIS SUMMER
Special edition targets heart of the Midsize Pickup market
2016-03-15

LOS ANGELES – Chevrolet unveiled the 2017 Chevrolet Colorado Shoreline today, which is made for customers in the heart of the midsize pickup truck market.

“The brand-new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,” said Sandor Piszar, Chevrolet truck marketing director. “This year, we are continuing that energy along with the Shoreline edition made specifically for customers in the segment’s biggest market.”

California is by much the largest midsize pickup market, along with a lot more midsize trucks sold in Los Angeles compared to the next 2 largest markets, combined.

To appeal to this individual demographic, the Shoreline package will certainly be available on the subject of Colorado extensive cab models in LT trim, along with the two two-wheel-drive and four-wheel-drive versions.

In preserving along with aftermarket fads seen in California, the Shoreline combines bright exterior colors along with blacked-out trim and minimal chrome accents. It will certainly be offered just in Silver Ice Metallic, Summit White, Laser Blue, or Red Hot exterior colors. Exterior modifications contain physique color front grill, black 18-inch wheels, and black trim for the door handles, mirrors and beltline. Shoreline likewise entails several of the a lot of prominent features, including spray-in bedliner, all-weather floor liners, and one-year of Sirius XM radio subscription.

The Colorado Shoreline joins a portfolio of special editions for Chevrolet trucks for 2016, including the Colorado Z71 Midnight, Colorado Trail Boss, Silverado Realtree®, and Silverado Special Ops.

“The Shoreline is a excellent example of our technique to supply unique trucks made for fairly individual customers,” said Piszar. “These trucks have actually clearly resonated along with customers, as last year our special edition trucks sold in one-3rd the time, and to younger, a lot more affluent buyers compared to the industry average.”

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now among the world’s largest automobile brands, performing firm in a lot more compared to 115 countries and selling about 4.0 million cars and trucks a year. Chevrolet offers customers along with fuel-effective vehicles that feature engaging performance, create that makes the heart beat, passive and energetic safety features and easy-to-usage technology, all of at a value. a lot more guide on the subject of Chevrolet models can easily be Discovered at www.chevrolet.com.

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