Chevy launches small car website for young buyers – Detroit Free Press


Older Americans aren’t purchasing lots of little vehicles, however Chevrolet has actually rolled out an online device to guidance younger consumers discover and think of such models as the Sonic, Spark and Trax.

A brand-new site, to be called ChevySmallCars.com, is aimed at “a younger, a lot more socially savvy buyer,” according to Steve Majoros, Chevrolet director of cars and crossovers. “We’ve introduced a great deal of brand-new vehicles in the last couple of years and the brand-new website is a wonderful method to expose a part of our portfolio that not every person knows about.”

The 3 little models accounted for 6.7% of Chevrolet’s U.S. sales of 656,172 this year with April. The Trax, a subcompact crossover, is executing fairly well, as its year-to-date sales are up 39% to 18,237. however sales of Sonic and Spark are 11% and 36%, respectively.

ChevySmallCars.com will certainly offer material for younger consumers and will certainly attempt to allow visitors to involve and locate Chevy regard their very own terms. At the heart of it is “little Talk,” 3 short  webisodes featuring the Sonic, Spark or Trax, developed by “Funny Or Die” and hosted by comedian Al Madrigal.

Other elements consist of a feature called ”Sonic Sessions,” in which numerous musical acts perform a song in a Sonic.

Another offering, ”discover Your Smallmate,” provides visitors the chance to take a quiz and, based regard their answers, fulfills a little Vehicle to their personality.

Contact Greg Gardner: 313 222-8762 or ggardner@freepress.com. Adhere to him or her regard Twitter @GregGardner12

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