Chrysler, NBC mark ‘National Pet Day’ with Seth Meyers – The Detroit News


The Chrysler brand celebrated “National Dog Day” about Monday by launching a brand-new ad partnership along with NBCUniversal and Illumination Entertainment for the 2017 Pacifica minivan and upcoming film “The Secret Life of Pets.”

The campaign launched in the early morning along with a custom commercial about “Today” starring “Late Night” host Seth Meyers and his dog, Frisbee.

The 30-2nd spot shows Meyers loading his pup in to the backseat of a Pacifica and discussing exactly how he can’t continue to be mad at Frisbee for biting Al Roker about national television since it’s National Dog Day, as the pet dog is watching a preview for “The Secret Life of Pets” — due in theaters July 8.

The ad introduces a brand-new tagline: “The all-brand-new Chrysler Pacifica, the supreme family vehicle.” It comes about a week after Fiat Chrysler Automobiles NV brand launched a brand-new campaign for the Pacifica along with actor and comedian Jim Gaffigan along with his real-life kids and wife.

“The chance to companion along with NBCUniversal to produce engaging material featuring skill from across its diverse television network portfolio presented a sturdy media platform along with remarkable reach to tell the story of the all-brand-new 2017 Chrysler Pacifica,” said FCA Global Chief Marketing Officer Olivier Francois.

Officials said added material featuring the Pacifica, animation from “The Secret Life of Pets” and others “NBCUniversal talent” will certainly go on to appear about Golf Channel, NBCSN, Sprout and USA Network.

The campaign continues Monday night along with a “live ad” featuring Meyers about his reveal also as the debut of the brand-new trailer for “The Secret Life of Pets.”

“We were thrilled that Chrysler entrusted us along with producing a breakthrough campaign for their biggest launch of the year, and we couldn’t be happier to connect along with ‘The Secret Life of Pets’ as our partner,” said Linda Yaccarino, NBCUniversal chairman of Marketing Sales and Client Partnerships, in a statement.

Indeed, the Pacifica is the automaker’s crucial auto of the year. It replaces the well-set Town & Country minivan, which has actually been a staple in the family-hauler segment due to the fact that its introduction in 1989.

Fiat Chrysler — the leader in minivan sales — invested billions to retool and make the Pacifica, which dawns the name of a crossover in the 2000s. It is a high-profit, highly-necessary auto from the automaker, according to analysts.

The Pacifica is merely beginning to arrive in dealerships beginning at under $30,000. It is built at the automaker’s Windsor Assembly Plant in Ontario.

mwayland@detroitnews.com

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