CP+B Breaks the News to Dad in New Spot for Infiniti – AgencySpy

CP+B launched a brand-new spot for Infiniti, positioning the luxury automobile brand as the selection for the young and empowered, as opposed to the old and traditional.

In the spot, a young man sits down for a tough talk along with his (presumably staunchly Republican) father, in his stuffy resting room. The father, we find out from a collection of family photos, is a lifelong BMW driver. His son has actually apparently simply purchased an Infiniti and dad is not pleased. BMW is never ever explained by name, yet glimpsed in the photos and alluded to once the father says “This isn’t exactly how we raised you” in response to his son’s “I’m sorry if you don’t enjoy it, yet it simply feels right.” Yikes, points are truly heating up in Westchester County…

That the son’s option of luxury automobile brand is such a dramatic issue for the 2 is much more compared to a bit over-the-best (you’d believe he simply told his dad he quit law school to pursue his dreams of becoming a residence DJ or something). yet the message is a clear one: Infiniti is not your father’s brand.  So while us peasants could scoff at the tip of the young man’s buy driving a wedge in between him or her and his father, those in fact in the market for the automobile will certainly get hold of the message, also if the presentation below is a tad overblown. The spot ends somewhat abruptly, which makes us wonder if CP+B has actually a follow-up in the works, continuing the story along with the son somehow making his father notice points his way.

Credits:
Client: Infiniti Motor Business Ltd.
Campaign Title: electricity of Infiniti
Agency: CP+B
VP/Chief Creative Officer: Ralph Watson
VP/Executive Creative Director: Michael Raso
Creative Director/Art Director: Dave Steinke
Associate Creative Director/Copywriter: Brett Dixon
Art Director: AnneMarie Longtine
Copywriter: Sarah Turner
VP/Associate Director of Material Production: Sloan Schroeder
Integrated Producer: Autumn Hines
Director of Product Strategy: John Frazier
Product Specialist: John Heathfield
Sr. Company Affairs Manager: Lisa Gillies
VP/Group Method Director: Jennifer Hruska
Sr. Strategist: Sarah Garman
Strategist: Bethany Lechner
VP/Group Account Director: Kate Frazier
Account Director: Ted Morse
Account Supervisor: Shawn Casey
Production Company: MJZ
Director: Craig Gillespie
DP: Masanobu Takanayagi
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Mark Hall
Editorial: NO6
Editor: Chan Hatcher
Assistant Editor: Randy Baublis
Offline Producer: Amanda Ornelas
VFX/Graphics/Finishing Method
VFX Supervisor: Wensen Ho
Executive Producer: Robert Owens
Producer: Paula S. Jimenez
Color: C03
Sr. Colorist: Stefan Sonnenfeld
Rhubie Jovanov: Executive Producer
Sound/Create Mix: Lime Studios, Santa Monica
Sound Engineer: Mark Meyuhas
Executive Producer: Susie Boyajan
Music: JSM
Executive Producer/Composer: Joel Simon
Composer: Nathan Kil
Infiniti
Director of Marketing Communications & Media: Allyson Witherspoon
Senior Manager Brand Method & Marketing Communications: Kathy Roznowski