Dodge cuts prices for struggling Dart compact car – Detroit Free Press

FCA gets rid of 2 Dodge Dart models to simplify the lineup

Fiat Chrysler Automobiles said today it is “repositioning ” its Dodge Dart and is cutting the price by $1,100 or much more for the 3 remaining variations it will certainly sell as it tries to boost sales of the struggling compact car.

The Dart has actually been a disappointing auto for FCA ever due to the fact that it was launched in 2012. At the time, FCA hoped the Dart would certainly come to be a credible competitor to various other compact cars such as the Chevrolet Cruze, Ford Focus, Honda Civic and Toyota Corolla.

The auto is a little bigger compared to several of its direct competitors and was under-powered as soon as it was launched. It additionally came in a dizzying array of color and choice combinations that were intended to appeal to young buyers however gained it tough for dealers to predict which variations to order for customers.

FCA CEO Sergio Marchionne additionally said in January that the 2 the Dart and the Chrysler 200 midsize sedan will certainly “run their course” — meaning they will certainly at some point be phased out.

Until then, the Dart will certainly be sold as the Dart SXT Sport, Dart Turbo and Dart GT Sport. Currently, the 2016 is offered in SE, SXT, Aero, Restricted and GT variants.

“We are repositioning the Dart lineup to much better align production and dealer inventory along with consumer need and preference,” Tim Kuniskis, FCA’s head of passenger auto brands, said in a statement. “The simplification of Dart models … makes it simpler for dealers to order and stock vehicles that customers are looking for.”

FCA said dealers can easily start getting for brand-new variations of the 2016 Dodge Dart this month.

The remaining 3 Dart models are priced in between $1,100 and $1,600 reduced compared to their comparable models. However, the beginning rate of the entry degree Dart will certainly be better since FCA is eliminating the Dodge Dart SE, which currently begins at $16,495.

The pricing changes, which do not consist of a $995 destination charge, are as follows:

  • The brand-new SXT Sport model is $1,400 much less compared to the latest SXT model ($19,395 beginning MSRP).
  • The brand-new Dart Turbo is $1,600 much less compared to the latest Dart Aero model ($21,095).
  • The brand-new Dart GT Sport is $1,100 much less compared to the latest Dart GT model ($22,095).

Industry sales of all of compact cars have actually declined 5.5% this year as consumers keep on to flock to little and midsize crossovers. Still, sales of the Dart have actually dropped 32% so much this year.

Contact Brent Snavely: 313-222-6512 or bsnavely@freepress.com. Follow your man on Twitter @BrentSnavely.

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