Korean Drama’s Kissing Scene Boosts Hyundai’s Profile – Bloomberg

Hyundai Motor Co. said it has actually received much more consumer inquiries in China after a strike Korean dramatization featured its cars and a scene showed a couple kissing while their Genesis sedan drove by itself.

QuickTake Driverless Cars

The Descendants of the Sun, a television serial regarding a Korean special forces leader and a surgeon falling in like while on an overseas mission, brings with each other two of the country’s the majority of recognizable stars: Song Joong Ki and actress Song Hye Kyo. In China, where the prove to has actually garnered much more compared to 2.6 billion views on video site iqiyi.com, female followers of the show’s lead actor have actually taken to calling themselves “Mrs. Song” on social media.

Hyundai is hoping several of that adulation rubs off on its cars and translates in to sales. In the scene, the supporting male lead engages the Genesis’s lane-sustaining and cruise regulate function on the touchscreen dashboard prior to reaching over to get hold of his like interest’s hand, eyes locked on hers and off the road.

The camera pans out to prove to the auto driving independently on a city road along with vehicles zooming past prior to cutting spine to the steering wheel, sans hands. The stunt is repeated, and the scene ends along with an extended kiss to soft strains of orchestral music.

YouTube: [ENGSUB] Descendants of the Sun Ep13 – Kim Ji Won/Jin Goo Kiss Scene Cut

That scene alone gained a convert of Grace Wang. The 23-year-old sales representative at a boutique in Beijing strategies to make her initial auto a Hyundai.

“I would certainly love to have actually a auto that can easily go by itself love I enjoyed in the show,” she said. “It is so cool.”

Hyundai could do along with the help. Deliveries fell 5.1 percent to 1.06 million vehicles last year in China, the initial annual sales decline because 2007. The shift in consumer preferences to cheaper sport utility vehicles hurt necessity for the automaker’s sedan-hefty lineup, dragging it to the lowest profit in 5 years.

The automaker will certainly respond by cutting costs at its plants in China and stepping up production of smaller sized cars and SUVs to benefit from a tax reduce in October, Chief Financial Officer Lee Won Hee said on a conference call in January. At next week’s Beijing motor show, the automaker strategies to prove to models including its brand-new ix35 SUV and China-personal version of its Elantra sedan.

“While Hyundai is currently an established brand in China, we anticipate the show’s popularity to further suggestions boost our brand perception and awareness,” Hyundai said in a statement. “It is also early to point out the prove to straightaway helped raise our sales, our dealers are obtaining increasing interest and inquiries regarding products revealed in the soap opera.”

Self-Driving Cars by 2030

Although its cars can easily now drive themselves semi-autonomously in controlled environments, Hyundai says laws in the majority of countries mandate that drivers preserve their arms on the steering wheels. The lane-sustaining and cruise regulate functions could likewise be hampered by low-light conditions and significant rain as they rely on cameras to detect lane markings.

The carmaker strategies to develop partially autonomous vehicles by 20twenty and fully self-driving cars by 2030, as soon as the vehicles can easily pilot themselves for the entire quest from the engine begin to parking. the majority of significant automakers including Toyota Motor Corp. are functioning on some form of autonomous driving technology.

For now, Hyundai’s lane-sustaining function turns itself off twenty seconds after arms are removed from the steering wheel. So any sort of kisses will certainly have actually to be quick.