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In an initiative to extend its presence in the smartphone market, British automotive manufacturer Jaguar Land Rover has actually announced strategies to sell its very own smartphone. It joins the previous initiatives to sell branded smartphones from luxury automakers, including Ferrari, Lamborghini, Aston Martin and Bentley.
Those attempts, however, failed to locate a market; the equipments proved to be also expensive, the specs weren’t that stellar and there weren’t sufficient units manufactured for them to win in the global market. Will certainly Land Rover’s bespoke smartphone initiative succeed?
Land Rover, which is possessed by Tata Motors, has actually joined forces along with consumer electronics firm Bullitt Group to launch a line of smartphones and accessories by very early 2017, Lindsay Weaver, that handles licensing and branded items at Jaguar Land Rover, said in a statement.
“Incorporating iconic Land Rover make and innovative technology in to the mobile phone sector along with Bullitt Group presents an exciting challenge and terrific possibility to take the brand in to a brand-new dimension. An engineering and make group from Jaguar Land Rover One-of-a-kind Operations Will certainly be assigned to the partnership and subsequently deliver a lot of bespoke applications tailored to Land Rover brand and product values,” Weaver said.
While Land Rover Will certainly be lending its name and input to the last product, the firm itself Will certainly not be assembling the real smartphone. It is not yet clear just what the specifications of the Land Rover smartphone Will certainly be, yet the device Will certainly a lot of most likely run regard a version of Google’s Android operating system, according to Livemint.
That’s where Bullitt comes in. The electronics manufacturer Will certainly be building the gadgets for Land Rover.
Land Rover is known for coming up along with tough, durable vehicles — the exact same features consumers can easily anticipate from the established of smartphones in 2017.
“We are confident the brand-new range of items Will certainly perfectly encapsulate every little thing that Land Rover represents, appealing to those that currently adore the brand and supplying an introduction to those that are yet to find it,” Peter Stephens, CEO of Bullitt Group, said.
In the past, Bullitt has actually built custom equipments for business such as Caterpillar, JCB and Ministry of Sound.
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