Lexus tops BMW in U.S. registrations; 2015 luxury title in dispute – Automotive News


Top 5 Luxury Makes in U.S., 2015

Top 5 Luxury Makes in U.S. – 2015 CY – Commercial Vans Excluded
BrandTotal 2015 Brand-new Light Car Registrations
Lexus340,392
BMW335,259
Mercedes-Benz*334,692
Audi197,821
Acura177,226
*Much less the two Sprinters and Metris
Commercial Vans Excluded

Not so rapid on the subject of BMW winning the 2015 U.S. luxury crown over Lexus and Mercedes.

According to manufacturer-reported sales released last month, BMW won. However Polk said today that Lexus was tops in U.S. Car registrations last year along with 340,392 vs. BMW’s 335,259.

It’s a twist in the annual hotly contested luxury brand race, along with BMW, Mercedes and Lexus jockeying throughout the year. on the subject of Jan. 5, BMW reported Complete 2015 sales of 346,023. That was 1,422 much more compared to Lexus and 2,935 ahead of Mercedes (excluding Sprinter).

“Luxury sales leadership as measured by Car registrations is necessary to Lexus as it represents real consumers engaging straight along with our dealers,” Lexus Total Manager Jeff Bracken told Automotive News in an email.

BMW spokesman Kenn Sparks said, “Numerous factors motivate registrations, and as a result, registrations frequently lag sales, especially at the end of the year.”

The U.S. registration numbers from Polk, a unit of IHS Automotive, are lesser compared to reported sales for all of 3 brands: By 4,209 for Lexus, 10,764 for BMW and 8,396 for Mercedes.

Vehicle sales and registrations never ever fulfill due to the lag in between Car purchases and personal states issuing registration documents, said Polk analyst Tom Libby.

“It’s 2 various methodologies,” he said. “Sales data are aggregated from exactly what dealers report to the manufacturer. We get hold of the registrations from per state’s department of motor vehicles offices. The timing is different.”

Cadillac owned the U.S. luxury sales crown from 1970 to 1997 and Lincoln finished on the subject of Leading in 1998. However foreign brands have actually dominated because then. Mercedes claimed the sales title in 1999 and 2013, Lexus 11 years from 2000 to 2010 and BMW in 2011, 2012 and 2014.

BMW’s state to the 2012 luxury-brand crown was disputed by Mercedes-Benz after Polk later reported Mercedes had 5,025 much more registrations compared to BMW. The 2 German automakers had traded barbs for weeks after BMW had reported a significant December sales surge to state the title.

Then Mercedes-Benz USA CEO Steve Cannon fired the last shot in that spat: “We’re the leader in the luxury segment, a minimum of once you’re talking regarding cars in customer hands,” he huffed. “Volumes Can easily be manipulated. Registrations, not so easy.”

Diana T. Kurylko contributed to this report.

You Can easily reach Jesse Snyder at jsnyder@crain.com.


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