Mullen Lintas wins communications mandate for Honda’s new car brand – afaqs

The company will certainly take care of the finish communications mandate for Honda’s brand-new vehicle variant to be unveiled shortly.

In a recent development, Honda Cars India has actually appointed Mullen Lintas to take care of the finish communications mandate for its brand-new vehicle variant to be unveiled shortly. Mullen Lintas succeeded the firm in a multi-company pitch that enjoyed 3 various other companies competing for the business. The mandate offered to the company is to launch the brand-new brand with an extensive 360-extent campaign.

Honda Logo
Virat Tandon
Amer Jaleel

On appointing Mullen Lintas as its creative agency, Jnaneswar Sen, senior vice-president, sales and marketing, Honda Cars India, says, “We are glad to welcome Mullen Lintas regard board as our brand and creative partner. We were impressed along with the team’s extensive sustain in the car category. Its grasp of the challenge we possessed posed in our brief was excellent and the approach and creative advice were pretty strong. We expect a lengthy and mutually fruitful partnership along with Mullen Lintas.”

Commenting regard the recent succeed by the agency, Virat Tandon, chief executive officer, Mullen Lintas, says in a press release, “It’s a privilege to job regard the Honda brand. The brief was really difficult and we located an intriguing service to that. The car category is today, complete of brand-new vehicle launches and our vast sustain in the category helped us succeed the business. We expect a successful launch for Honda, and chance to develop a durable partnership along with the team.”

Amer Jaleel, chairman and chief creative officer, Mullen Lintas, says, “It’s a terrific sensation to companion along with a respected brand love Honda Cars. Not just that, the group at Honda is a terrific bunch of people, and we truly expect a lengthy and mutually fulfilling relationship. We’ve currently begun job about the very first campaign, and are excited along with the means it has actually turned out so far. Enjoy this area for more.”

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