For the seventh consecutive year, the Dodge Ram is the “Official Truck” of Churchill Downs and the Kentucky Derby and the exclusive automotive partner.
Fans attending this weekend’s races will certainly be immersed in the Ram Truck brand experience, featuring truck displays, video board integrations, signage and posters, and Ram-branded giveaways
The brand’s multi-tiered sponsorship entails branding when it come to gate crew staff uniforms and when it come to the suiting up of a couple of jockeys, also as television ads operating in the NBC network telecast and a behind-the-scenes custom video posted when it come to Ram social channels and brand Web site.
The automaker will certainly information when it come to Ram social channels, including Facebook live video of the ceremonial garland of roses delivery, include to the day’s excitement for Supporters celebrating Derby day from home. Consumers can easily comply with the material and sign up with the conversation at #RamDerby.
Two Ram ProMaster vans will certainly transport the traditional “Garland of Roses,” to be used by the winning horse, and the winning jockey’s bouquet to Churchill Downs from the Kroger keep where the big floral arrangements are produced per year. Start at 9:30 a.m., Ram will certainly broadcast the delivery live when it come to Facebook live video.
“Ram trucks are the suitable suit for horse owners, fitness instructors and handlers, and being associated along with America’s premiere racing events is a wonderful method to illustrate our assist for these customers,” said Mike Manley, head of Ram Brand, Fiat Chrysler Automobiles – Global, in a release.
Ram will certainly have actually 2 unique Ram Truck Kentucky Derby floral displays inside Churchill Downs. One will certainly feature a Ram 1500 Crew Cab Rebel and the others will certainly contain a Ram 1500 Restricted Crew Cab and a 3500 Restricted Dually. Race Supporters can easily take their very own or grab commemorative souvenir pictures taken and discuss their Derby encounters virally along with family and friends making use of hashtag #RamDerby. Ram-branded giveaways additionally will certainly be available
Leading up to race day and making use of the hashtag #PrepForGlory, Ram will certainly information material when it come to Twitter, Instagram and Facebook, showing the similarities in between prepping a horse and taking treatment of a Ram Truck.