Tesla Motor Hires Audi Veteran to Head Vehicle Production

Tesla Motor Hires Audi Veteran for Vihecle Production

Tesla Motor has actually hired longtime Audi executive Peter Hochholdinger as vice president of auto production, filling a vital placement as the automaker tries to make much more Model X crossover SUVs, introduce a brand-new version of the Model S sedan, and create its mass-market car, the Model 3.

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The appointment follows the departure of 2 senior executives earlier this month. Hochholdinger will certainly change Greg Reichow, that led production of the Model S and Model X. Reichow’s strategy to leave Tesla, which was leaked ahead of the company’s Might 4 earnings, was cast as a leave of lack and a natural stopping point for the executive.

At the time, a spokeswoman emphasized that Reichow was not leaving as a result of production delays or a recent recall of the Model X. Tesla Motor began deliveries of the Model X in September after months of delays. The firm issued a recall last month of 2,700 Model Xs that were manufactured prior to March 26 as a result of a concern along with the 3rd row seats. Owners have actually additionally described widespread reliability issues along with the SUV.

Hochholdinger has actually a substantial task ahead. He has actually to control production raises of the Model S and Model X—and the logistical challenge that presents—also as create a manufacturing routine specifically created for the Model 3, arguably the company’s crucial vehicle.

He comes well prepared. Hochholdinger is a 22-year veteran of Volkswagen subsidiary Audi, where he worked across the entire production chain. He the majority of just recently led the production of Audi’s A4, A5, and Q5 vehicles, including 14 derivatives of those models. In all, Hochholdinger was accountable for the production of concerning 400,000 vehicles annually at Audi and managed thousands of employees, according to an emailed statement from Tesla. The exec has actually additionally acted as an advisor for bringing Audi’s brand-new production facility online in Mexico.

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Whether Hochholdinger can easily readjust to the demanding work environment culture at Tesla is an additional matter. A string of various other executives have actually left Tesla in recent months, including Josh Ensign, the vice president of manufacturing, James Chen, vice president of regulatory affairs and deputy total counsel, and Ricardo Reyes, vice president of global communications.

Reichow’s departure presented Tesla Motor along with an opportunity to discover a candidate along with the sort of experience called for to control the production of a high-volume mass market vehicle. Reichow had never ever worked at an automaker, which isn’t unusual for Tesla, a firm known for recruiting professionals from the tech and electricity industries. Prior to Tesla, Reichow was vice president of operations at solar electricity firm SunPower, according to his LinkedIn profile. He additionally worked for a decade at Cypress Semiconductor.

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