The 10 Best Ads Wieden + Kennedy Made for Chrysler and Dodge Over the Years – Adweek

Today Fiat Chrysler Automobiles announced an end to its six-year partnership along with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that now seemed adore the ideal time for both companies to split amicably.

Over the years, the duo teamed up to develop a range of job that was not just powerful, yet additionally humorous thanks to a partnership along with Anchorman 2 and a handful of ads featuring the movie’s star, Will certainly Ferrell. both additionally reached some huge milestones with each other including a couple of well-received Super Bowl ads and an Emmy Award for Impressive Commercial for the Chrysler “Born of Fire” ad.

Here are the 10 a lot of memorable campaigns for Chrysler and Dodge:

10. Dodge ”Don’t Touch My Dart”

To advertise the Dodge Dart in 2014, the automaker produced the “Don’t Touch My Dart” campaign. The humorous spots star the excellent comedy duo, Craig Robinson and Jake Johnson. Robinson plays an overprotective Dart owner and Johnson plays the envious finest friend that truly wishes to touch the brand-new car, yet is not allowed to. Hilarity ensues.

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9. Chrysler 
Premium to the People’

For their last campaign together, W+K and Chrysler cleverly tapped 2 actors that have actually played presidents on TV shows, Martin Sheen and Bill Pullman, for a presidential-themed campaign touting the Chrysler 200.

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8. Dodge ‘
Predators

“Predator” has actually every little thing you could want or demand from a vehicle ad: A suspenseful narrator, a Dodge carrying out donuts in an abandoned parking lot and a Phil Collins song. The 2015 spot imagines the Dodge vehicles as predators, sneaking about in the night, and it’s quite captivating.

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7. Dodge 
100 Simple Steps

Making a Dodge is easy. It just takes 100 steps, which are nicely squeezed in to one 30-second spot. Well, sort of. The ad for the Dodge Dart from 2013 is quick, clever and highly amusing.

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6. Chrysler 
Drive Proud

Another anthem of sorts, this Chrysler spot from 2015 is all of concerning taking pride in being a Chrysler owner, calling these men and women the “kings and queens of America.” The job from W+K is empowering and the shots of the vehicle make you nearly envious if you don’t have actually a Chrysler to drive.

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5. Dodge 
Freedom

Imagine if George Washington rolled up to fight the British in a Dodge. quite crazy, right? Dodge’s 2010 “Freedom” ad takes that wacky suggestion and brings it to life saying, “There are a couple points America got right. Cars and freedom.” Yes, indeed.

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4. Dodge ‘
Defiance

In 2013, Dodge showed off the Dodge Charger by putting the vehicle in a video game specifying and operating it as a 30-second ad. The ad was produced in partnership along with the Syfy prove to Defiance, which is established in 2046.

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3. Dodge ‘
Ron Burgundy and the 2014 Dodge Durango

Jumping on the Anchorman buzz, Dodge rolled out a collection of hilarious spots for the Dodge Durango starring a rather on-brand Ron Burgundy, played by Will certainly Ferrell. For the campaign W+K worked along with Funny or Die to come up along with the excellent copy for each spot, which control to prove to off a few of the car’s finest features while additionally delivering some excellent one-liners.

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2. Chrysler ”It’s Halftime in America

One year after making a significant statement along with its “Born of Fire” spot throughout the Super Bowl, W+K and Chrysler teamed up to develop an just as compelling spot. In 2012, the brand tapped American hero Clint Eastwood to deliver a raspy, poetic speech that aimed to unite the country adhering to some solid times faced by the auto industry.

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1. Chrysler ‘
Born of Fire

This 2011 Super Bowl spot starring Eminem, and established to the rapper’s strike song “Shed Yourself,” not just drew higher praise after it aired throughout the huge Game, yet additionally scored an Emmy Award for Impressive Commercial that very same year. The spot, which promoted the Chrysler 200, additionally offered as an effective anthem for the motor city, Detroit.

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